Authors often have high expectations for books signings, but I wonder if they understand that it’s not all about how many books one manages to sell at an event. I’ve been behind that table, exhorting passersby to stop and take a look at my novels lots of times, and I can’t say I wasn’t disappointed on those occasions when no one seemed interested in buying my books. However, that doesn’t mean the whole endeavor was a waste of time.

Note here that I am not talking about a book launch, which is generally a one author/new book event. It’s any other time an author sets up a table in public, especially those times when authors come together in groups, which means there are lots of people hawking books in the same place at the same time, so there’s an immense amount of competition.
We need to think of a book signing as more of an overall promotional opportunity. A chance to meet people and hand out business cards. Note that I’m a big believer in those humble little bits of paper. One should never head to a book event—or anywhere for that matter—without a bunch of well-designed business cards boasting a lovely photo of their most recent book cover, as well as a website address and contact information. Remember that today readers have options, and while we authors lug suitcases filled with physical books to our events, we should not forget about the folks who prefer to read audio and e-versions of our work.
Authors should also consider what they’re asking for their books. At a recent event where maybe 25 authors had gathered, the nice man next to me inquired about whether the $28 price he was charging for his paperback book was excessive, since no one was buying his books.
“Yes!” I said without a moment’s hesitation. “It’s too much!”
He looked perplexed.
I didn’t know the guy, but since he asked, I felt compelled to explain. “These events are not necessarily about making money. They’re about getting the word out,” I said. “I’ve given away lots of books, because I want people to read them. If you charge too much, you’ll never get your books in readers’ hands.”
Giving a book away also promotes goodwill. You’ve made someone’s day. That little bit of kindness just might drive business to your website, and the reader might like your book so much they’ll tell others about it. Yes, it’s a bit of a financial hit, but giveaways should be part of doing business. And, hey, you can take the cost off your taxes.
The most important thing an author can do is to bring their most personable self to an event. Your book won’t sell itself. That’s your job. So, look people in the eye. Stand when someone approaches your table. Have a very short speech that explains what the book is about and, if the patron shows interest, explain why you felt the need to write the story. Smile. Be animated. Hand out that business card and thank them for stopping buy even if they didn’t make a purchase
The idea is to get them to remember you and your book. And while you won’t see a rise in your book sales that day, you certainly may see one later on.

Your Forgotten Sons
Inspired by a true story
Anne Montgomery
Bud Richardville is inducted into the Army as the United States prepares for the invasion of Europe in 1943. A chance comment has Bud assigned to a Graves Registration Company, where his unit is tasked with locating, identifying, and burying the dead. Bud ships out, leaving behind his new wife, Lorraine, a mysterious woman who has stolen his heart but whose secretive nature and shadowy past leave many unanswered questions. When Bud and his men hit the beach at Normandy, they are immediately thrust into the horrors of what working in a graves unit entails. Bud is beaten down by the gruesome demands of his job and losses in his personal life, but then he meets Eva, an optimistic soul who despite the war can see a positive future. Will Eva’s love be enough to save him?
Release Date: June 6, 2024
Bookstores, libraries, and other booksellers can order copies directly from the Ingram Catalog.
Anne Montgomery’s novels can be found wherever books are sold.



















