An author’s dilemma: So many social media sites, so little time

July 5, 20256 Comments

Authors understand that they need to be on social media if they want to sell books. At least, I hope they do. In fact, anyone with a merchandise to sell needs to be regularly taping away, telling consumers why their product is a must have.

In case you’re skeptical, note that, according to DataReportal, there are currently 5.31 billion social media users around the world, people who log onto almost seven different social media platforms each month, where they spend over 18 hours weekly visiting various sites.

Despite what youngsters tell you—Kids apparently prefer platforms that cater exclusively to them and don’t like scrolling through postings by old folks.— Facebook is still king in the social media world with over three billion users visiting monthly. I mention this because love it or hate it authors should have a presence on the site.

But where should authors go from there? Depending on who you ask, Facebook, Instagram, LinkedIn, and TikTok are where they should be. But here’s the thing, when you throw in the effort required to run a website, write regular blogs, participate in podcasts, appear at speaking engagements and book events, as well as posting on myriad social media sites, authors can get overwhelmed. (And I didn’t even mention that they should also find time to write.)

The solution? Think carefully about where you’d like to spread the word about your books. Note which social media sites appeal to you. For example, I struggled with Instagram. The picture/video-dominant platform often confounded me. When TikTok somehow took over my Instagram account and I was unable to retrieve it, I just let it go. Similarly, I’m not a fan of X, still I do share my weekly blogs there.

If you’re looking for a time-saver, I recommend checking the pages where you share your work. Consider that Facebook has dozens of sites for authors, many with thousands of followers. But here’s the problem. There is often virtually no interaction on some of these sites. You can post your blog or ad, and pretty much never get a single like. I have spent time on these sites, but finally, in an effort to streamline, I let them go.

Authors must determine which sites they’re comfortable with, then put their best work into those platforms and build a clientele. If you don’t see results from one site, try another until you’re making progress. Just don’t spread yourself too thin. The hope is that authors will eventually settle in and learn to enjoy the social-media marketing aspect of their job.

Your Forgotten Sons

Inspired by a true story

Anne Montgomery

Bud Richardville is inducted into the Army as the United States prepares for the invasion of Europe in 1943. A chance comment has Bud assigned to a Graves Registration Company, where his unit is tasked with locating, identifying, and burying the dead. Bud ships out, leaving behind his new wife, Lorraine, a mysterious woman who has stolen his heart but whose secretive nature and shadowy past leave many unanswered questions. When Bud and his men hit the beach at Normandy, they are immediately thrust into the horrors of what working in a graves unit entails. Bud is beaten down by the gruesome demands of his job and losses in his personal life, but then he meets Eva, an optimistic soul who despite the war can see a positive future. Will Eva’s love be enough to save him?

Bookstores, libraries, and other booksellers can order copies directly from the Ingram Catalog.

Anne Montgomery’s novels can be found wherever books are sold.

Goodreads

Amazon

A publishing do-over: The tale of an orphan book

February 1, 20254 Comments

We don’t often get do-overs in life. But I’ve just gotten one and I couldn’t be happier. Now let me back up a little.

This past September I received word that one of my publishers was shutting down. I’d like to say this was the first time I’ve faced such a closure, but it’s not. Since I became an author 30 years ago, I’ve had three publishers call it quits. Which shouldn’t surprise anyone considering the crazy state of the industry.

According to the 2023 Brett-Koehler Publishing article “10 Awful Truths about Book Publishing,” “The book publishing world is in a never-ending state of change. The thin margins in the industry, high complexities of the business, intense competition, severe supply-chain disruptions, churning of new technologies, and rapid growth of other media lead to constant turmoil in bookselling and publishing, including the closure and sale of many publishing companies and publication programs each year.”

What does this mean to an author? Orphan books. When a publisher closes, book rights generally revert to the author. But what happens then? When you consider that approximately three million books are published annually in the U.S. alone—two million of which are self-published—it would seem unlikely that orphan books would make it back into circulation, unless an author wanted to foot the bill.

But I am delighted to say that I am getting a do-over courtesy of Next Chapter Publishing, where two of my novels—Your Forgotten Sons and Wild Horses on the Salt—currently have a home.

The book in question is called Wolf Catcher, a work of historical fiction that takes place in the American Southwest both in modern times and in the 11^th century. Of all my books, this one is the most personal. One of the protagonists is a reporter tasked with ferreting out the identity of a man buried outside of Flagstaff, Arizona almost 900 years earlier. A man whose mummified remains looked different from the people who occupied the area at the time, one who was buried with 600 exquisite funerary objects, identifying him as a man of power and prestige.

The story of the man they call The Magician was my assignment when I worked as a reporter for Arizona Highways Magazine. That the reporter’s name in the book is Kate Butler might be a tipoff that she and I traveled the same path in search of the story. With the exception of the time when bullets are flying, everything that happened to Kate also happened to me.

Note that as a girl who grew up in New Jersey with little knowledge of Native Americans, the investigation was a long learning curve. I charged into my research with little understanding of the cultural traditions I might be trampling and, like Kate, changed a lot along the way.

I’m also happy to have a do-over on Wolf Catcher for another reason. In 2021, before the book was scheduled to launch, I contracted Covid, passed out, and suffered a severely broken leg that had to be surgically repaired. I carry a titanium plate and eleven screws as a reminder. Subsequently, there was no book launch and little marketing, as I spent eight months learning to walk again. As you can imagine, few people ever read the book. I’m hoping to change that this time around.

So my thanks to Next Chapter Publishing for taking Wolf Catcher on. I’m not yet sure of the timeline, but I’ll let you know when the mysterious story of The Magician is back.

Your Forgotten Sons

Inspired by a true story

Anne Montgomery

Release Date: June 6, 2024

Bookstores, libraries, and other booksellers can order copies directly from the Ingram Catalog.

Anne Montgomery’s novels can be found wherever books are sold.

Goodreads

Amazon

Book marketing and the humble business card

July 27, 2024July 27, 20244 Comments

***Old school? Yes! Still I love business cards.***

When I tell people I’m an author, they often blurt out, “I’ve always wanted to write a book!” At which point I smile politely and urge them on. Why? Because writing books is fun and exciting. One gets to meet all kinds of people and travel to interesting places for research. And we live with fascinating characters, ones we can see and hear and chat with, which sometimes has loved ones questioning our sanity.

That said, the dark side of publishing is the part that comes moments after we slice open that delivery box and cuddle our baby in our arms, because then we must let them go. Like children we raise to grow up and head out into the world, we must also send our books away, hopefully to people who will love them as much as we do.

The question is how do we get readers to buy our books?

The marketing and selling of books has become multifaceted and complicated since the advent of the Internet, which sometimes makes writers want to toss their laptops out the window in frustration. In the old days—pre Amazon’s birth in 1995—an author could hand over a manuscript to a publisher, sit back, and wait for others to promote their book. But no more. Authors are now involved in every aspect of marketing, and if they don’t take it seriously, it won’t matter how brilliant their novel is. Did you know that before accepting a manuscript publishers will often scour the Internet to check an author’s digital footprint? And if they find the author is without a website, blog, podcast, proper social media links, and masses of followers, that manuscript—no matter how award-worthy—just might end up in the nearest digital trash bin.

I’ve done my best to follow book-marketing guidelines. I have a website where I blog weekly. I share reviews and promotions and am active on various social media platforms. I’ve engaged publicists at my own expense and held book signings. I give book talks and offer myself as a guest on podcasts. And despite all of that, let’s just say I’m delighted to be receiving those monthly Social Security and pension checks, because there’s no way I could live on my royalties. (This is where I generally tell aspiring young authors that they should never, ever quit their day jobs to be writers.)

The thing is, authors need to find promotional avenues that work for them. And here is where I’ll mention the humble business card. I have always believed in that wee slice of paper, though I sense many feel that “technology” is outdated. But even today, in our digital world, business cards are perfect conversation starters, especially if one puts a little effort into their design. And then there’s the rather shocking idea that when one hands out a business card there’s a living, breathing human being reaching out to grasp it. Yes, I know when one hits the send button on our blogs and ads and posts they have the ability to reach lots of people, but there’s something special about looking someone in the eye and talking about your book.

Today, I rarely leave the house without a few business cards tucked in my pocket. I always have my latest book cover on the front and relevant contact information including my email address and website link on the back. I also list the titles of all my published books. Then I watch and listen. When I see someone with a book, I ask what they’re reading, which often leads to a conversation. Two strangers talking about books can be magical. If you don’t believe me, try it sometime.

As for all the other marketing approaches, the best advice is pick a few and stick with them. Try not to spread yourself too thin, and choose promotions you enjoy. For example, as a former TV sports reporter, I never met a microphone I didn’t like, so I enjoy being a guest on podcasts. However, Instagram always had me fumbling for something to post. It was almost a relief when someone from TikTok took over my account. (I know I should start over, but I just haven’t been able to make myself do it. Here’s hoping my publisher hasn’t noticed.)

So, get out there, fellow authors. Find what works for you. And always have a few business cards in your pocket.

Your Forgotten Sons

Inspired by a true story

Anne Montgomery

Bud Richardville is inducted into the Army as the United States prepares for the invasion of Europe in 1943. A chance comment has Bud assigned to a Graves Registration Company, where his unit is tasked with locating, identifying, and burying the dead. Bud ships out, leaving behind his new wife, Loryane, a mysterious woman who has stolen his heart but whose secretive nature and shadowy past leave many unanswered questions. When Bud and his men hit the beach at Normandy, they are immediately thrust into the horrors of what working in a graves unit entails. Bud is beaten down by the gruesome demands of his job and losses in his personal life, but then he meets Eva, an optimistic soul who despite the war can see a positive future. Will Eva’s love be enough to save him?