Writers write. That is abundantly clear. But is that enough in today’s whirlwind of book marketing? It is not!
Authors especially are sometimes categorized as introverts. Some of the all-time greats— Edgar Allan Poe, George R.R. Martin, J.K. Rowling, C.S. Lewis, and Agatha Christie are among the many that have admitted to being shy. Which makes me wonder how they would fair in today’s marketplace if they were just starting out. My initial thought is they would fail—despite their brilliant prose—because today authors must speak if they want to get the word out.
Here’s where I’ll point out that authors aren’t the only ones afraid of public speaking. It turns out that getting up in front of a crowd tops the list of American phobias. Over 25% of those polled say they would rather face drowning, bugs and snakes, heights, and claustrophobia among other perceived scary situations than get sweaty palms at a podium.
So, what’s an author to do?
Get better at public speaking! Get better the way we improve at anything. Practice! Practice! Practice!
Note here that in another life I spent a great deal of time in front of a microphone when I was a TV sportscaster. And over a 20-year period in the classroom I taught communications skills. So let me pause for a moment to put on my teacher’s cap…Okay. Good!
Now, the first thing to remember is that you have a whole lot to say. You would not write books if you weren’t bursting with ideas, which means there’s plenty of material to mine for interesting things to talk about. So banish the terror of standing speechless before a mic.
With that in mind, you bravely agree to speak to a local book club, so the first thing to do is ask about expectations and the venue. Where and when will you be speaking? How long will you be speaking? Is there specific information the host would like you to touch on? Will you be taking questions? Will you be at a podium? (For those feeling skittish, a podium can be helpful in hiding shaky knees and gives one a spot to place notes, as well as something to hold on to. While a podium might not always be available, it never hurts to ask.)
And now it’s time to decide what you want to say.
“Oh, gosh!” you’re probably thinking. “How do I begin?”
Glad you asked! Simply, in a few sentences, introduce yourself. While the host will no doubt give you a brief introduction, have your own prepared. And make sure to say how happy you are to have been invited, even if it’s a complete lie because your gut is churning and all you want to do is run away. Calm your nerves by remembering the folks at the book club are not mean high school kids who are waiting for you to fail so they can laugh at you. They want you to be great. So tamp down the terror and smile!
As for the talking points, take into account what the host suggested. Did she ask you to discuss your new book? Marketing tips? Why a weekly blog is important? The everchanging world of publishing? Take that assignment seriously. Do some research, but you don’t have to be an expert. Just share your personal experiences.
If the host didn’t specify a particular subject, talk about what inspired you to write your book, describe the main characters, briefly outline the plot without giving away any spoilers, describe the setting and explain why it’s important to the story, and talk about the road to publication.
Once you’ve got all the ingredients assmbled, practice your speech in the mirror. And if you’re concerned that you might lose your train of thought, feel free to keep some notes, but never type out your speech and try to memorize it. Go for the conversational approach and remember to make frequent eye contact with the members of your audience. It’s also nice if you can inject some humor at your own expense. Don’t shy away from the times when things went horribly wrong. I’m betting your audience will be able to relate to your disappointments more than your successes.
Later, after you’ve collapsed in your car, taken a few calming breaths, and checked your watch to see if it’s even remotely close to cocktail time, think about your performance. Note what went well, what went wrong, and how you can improve the next time, because there must be a next time. Remember earlier when I said “Practice! Practice! Practice!”? Well, I meant it.
Because public speaking opportunities are not all that common for most of us, I have a secret weapon in regard to practicing. It’s called podcasts. Because I’m way too lazy to do my own, I offer myself as a guest on other people’s programs. I subscribe to a service for $15 a month. (I use podcastguests.com, but there are probably others.) Twice a week, I get a list of podcasters looking for guests. Here’s where I’ll recommend that you don’t limit yourselves to literary podcasts, instead be willing to talk about anything you feel comfortable speaking about, because almost always the podcaster will get down to your books and a link to your website, which even happened when I was a guest on a program about caring for stray cat populations. There are podcasts on thousands of subjects, so don’t be shy. And be happy to be appear on any podcast. I’ve been interviewed by a 14-year old and had a blast. I’ve been on podcasts that have aired hundreds of shows and others that have only done ten. Every one is an opportunity.
And here’s the thing. If you don’t like how you did on a podcast, you don’t have to share it. Like the book talk, ask yourself, “What could I have done better?” Then make adjustments and put yourself out there again.
I promise you’ll catch on. And then don’t be surprised if, eventually, you find yourself loving that microphone.
You can check out my podcast page here.
Your Forgotten Sons
Inspired by a true story
Anne Montgomery
Bud Richardville is inducted into the Army as the United States prepares for the invasion of Europe in 1943. A chance comment has Bud assigned to a Graves Registration Company, where his unit is tasked with locating, identifying, and burying the dead. Bud ships out, leaving behind his new wife, Lorraine, a mysterious woman who has stolen his heart but whose secretive nature and shadowy past leave many unanswered questions. When Bud and his men hit the beach at Normandy, they are immediately thrust into the horrors of what working in a graves unit entails. Bud is beaten down by the gruesome demands of his job and losses in his personal life, but then he meets Eva, an optimistic soul who despite the war can see a positive future. Will Eva’s love be enough to save him?
Release Date: June 6, 2024
Bookstores, libraries, and other booksellers can order copies directly from the Ingram Catalog.
Anne Montgomery’s novels can be found wherever books are sold.
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Author Anne Montgomery 
Nicely done. You sound like me talking to my classes. Also, maybe the traits needed for being a good speaker are also the ones that helped you be a good official. Confidence comes to mind. We have to convince writers that their belief in themselves should carry over into speaking, too.
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Thank you, Jeff! We are clearly on the same page. 😉
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