Those unacquainted with the publishing world perhaps don’t know the vast number of decisions an author has to make. Note that I’m in the midst of remodeling my kitchen. It’s kind of like that. One has to consider plumbing and electrical, colors and texture, flooring and countertops, cabinets and appliances, and myriad other options on the road to the finished product.
Authors need to think about things like genre, characters, plot, setting, cover art, and marketing and promotional strategies, including blogs and podcasts and personal appearances.
But there’s another big decision to consider. Timing. When should authors release their baby to the public? For those who go the traditional route—meaning a publisher has acquired their book—the decision is often made for them. Since traditional publishers are paying the bills, they get to decide when to put your book on the market. Still, it never hurts to point out a specific date, if you have one in mind. My most recent book, Your Forgotten Sons—a World War II novel inspired by a true story—came out June 6, 2024 in honor of the 80th anniversary of D-Day, because I asked my publisher to hold it several months.
Of course, those who choose to self-publish have more options. So, assuming you have control over the timing of your release, what should you consider? One obvious idea is to launch your book alongside a holiday, as I did with Your Forgotten Sons. Are you a romance author? The weeks leading up to Valentine’s Day would be a simple choice. If horror’s your genre, time the release around Halloween. A memoire about your mom: Mother’s Day. Note that readers aren’t the only ones thinking about these topics as the holidays approach. Bookstores, bloggers, and podcasters are looking to feature holiday-themed books as well.
November and December are also good times to get your book out there. The idea is that people are buying gifts for loved ones and books are easy choices. Still, you might be surprised to know that January and February are considered a good time for self-published books to be launched. Why? People are itching to use all those new e-readers they got as presents, as well as those gift cards. And don’t forget the spring and summer months, when people have vacations on their minds, times when they are much more likely to sit and read at their leisure. Yes, book sales do tend to slump in the summer, but with traditional publishers heavily focused on back-to-school and holiday sales, there is certainly a window for those who self-publish when people are looking for beach reads.
There are certain books—primarily non-fiction based on or related to current events—that should be published quickly, while subject is a hot news topic. Getting these books out in a timely manner is not easy, but shoot for it if you can.
Despite all of the recommendations, this is not an exact science. There is no perfect date to launch your book. In the end, authors should revel in the fact that their book is out in the world. A finished project.
I wish I could say the same about my kitchen.
“What a brilliant book! I couldn’t put this novel down…It is a solid five-star read… Your Forgotten Sons should be a must-read for all lovers of fiction, especially WWII fiction. The tale was educational, provocative, enlightening..”
Virginia Dill Book Sirens
Your Forgotten Sons
Inspired by a true story
Anne Montgomery
Bud Richardville is inducted into the Army as the United States prepares for the invasion of Europe in 1943. A chance comment has Bud assigned to a Graves Registration Company, where his unit is tasked with locating, identifying, and burying the dead. Bud ships out, leaving behind his new wife, Lorraine, a mysterious woman who has stolen his heart but whose secretive nature and shadowy past leave many unanswered questions. When Bud and his men hit the beach at Normandy, they are immediately thrust into the horrors of what working in a graves unit entails. Bud is beaten down by the gruesome demands of his job and losses in his personal life, but then he meets Eva, an optimistic soul who despite the war can see a positive future. Will Eva’s love be enough to save him?
Release Date: June 6, 2024
Bookstores, libraries, and other booksellers can order copies directly from the Ingram Catalog.
Anne Montgomery’s novels can be found wherever books are sold.
Author Anne Montgomery 
Interesting. Surprisingly, not much has changed time-wise in the last 25 years.
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That’s what I thought, Vonnie. Maybe it’s the only thing in publishing that hasn’t changed. 😉
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