Authors understand that they need to be on social media if they want to sell books. At least, I hope they do. In fact, anyone with a merchandise to sell needs to be regularly taping away, telling consumers why their product is a must have.

In case you’re skeptical, note that, according to DataReportal,  there are currently 5.31 billion social media users around the world, people who log onto almost seven different social media platforms each month, where they spend over 18 hours weekly visiting various sites.

Despite what youngsters tell you—Kids apparently prefer platforms that cater exclusively to them and don’t like scrolling through postings by old folks.— Facebook is still king in the social media world with over three billion users visiting monthly. I mention this because love it or hate it authors should have a presence on the site.  

But where should authors go from there? Depending on who you ask, Facebook, Instagram, LinkedIn, and TikTok are where they should be. But here’s the thing, when you throw in the effort required to run a website, write regular blogs, participate in podcasts, appear at speaking engagements and book events, as well as posting on myriad social media sites, authors can get overwhelmed. (And I didn’t even mention that they should also find time to write.)

The solution? Think carefully about where you’d like to spread the word about your books. Note which social media sites appeal to you. For example, I struggled with Instagram. The picture/video-dominant platform often confounded me. When TikTok somehow took over my Instagram account and I was unable to retrieve it, I just let it go. Similarly, I’m not a fan of X, still I do share my weekly blogs there.

If you’re looking for a time-saver, I recommend checking the pages where you share your work. Consider that Facebook has dozens of sites for authors, many with thousands of followers. But here’s the problem. There is often virtually no interaction on some of these sites. You can post your blog or ad, and pretty much never get a single like. I have spent time on these sites, but finally, in an effort to streamline, I let them go.

Authors must determine which sites they’re comfortable with, then put their best work into those platforms and build a clientele. If you don’t see results from one site, try another until you’re making progress. Just don’t spread yourself too thin. The hope is that authors will eventually settle in and learn to enjoy the social-media marketing aspect of their job.

Your Forgotten Sons

Inspired by a true story

Anne Montgomery

Bud Richardville is inducted into the Army as the United States prepares for the invasion of Europe in 1943. A chance comment has Bud assigned to a Graves Registration Company, where his unit is tasked with locating, identifying, and burying the dead. Bud ships out, leaving behind his new wife, Lorraine, a mysterious woman who has stolen his heart but whose secretive nature and shadowy past leave many unanswered questions. When Bud and his men hit the beach at Normandy, they are immediately thrust into the horrors of what working in a graves unit entails. Bud is beaten down by the gruesome demands of his job and losses in his personal life, but then he meets Eva, an optimistic soul who despite the war can see a positive future. Will Eva’s love be enough to save him?

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Bookstores, libraries, and other booksellers can order copies directly from the Ingram Catalog.

Anne Montgomery’s novels can be found wherever books are sold.

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